By Nancy Day, APR Relationship marketing is one of the most powerful strategies in modern business. But when personal bonds become part of the sales funnel, the ethical line can become surprisingly easy to cross. Relationship marketing is not a trend. It is a well-established discipline taught in MBA programs and practiced by organizations focused […]
By Nancy Day, APR It happens to everyone. A glowing run of five-star reviews ends. A long, detailed complaint appears where future customers can see it. You read it once. Then again. Then you feel the overwhelming urge to explain what really happened. Pause and take a breath. A bad review is not a courtroom, […]
By Nancy Day, APR For business owners, modern publicity can be a confusing, congested tangle of traditional public relations, social media marketing, digital analytics and promotional tactics for B2B and B2C brands—using SEO (search engine optimization), CMS (content management system) tools and PPC (pay per click) ads until their UX (user experience) triggers what I […]
